Lil Sweet Eats
PROJECT GOAL: To create a playful and sweet brand identity. The design, including a custom logo, illustrations, and collateral, aimed to evoke nostalgia and warmth while celebrating the joy of allergy-friendly treats for all-especially kids.
SCOPE OF WORK: brand identity, logo design, collateral, illustrations
VIBE: playful, sweet, friendly, warm, nostalgic
Jen Ma started her at-home bakery with a heartfelt mission: to create delicious, safe treats that every child (and adult) can enjoy. Inspired by her daughter’s nut and egg allergies, Jen saw firsthand how difficult it was for her little one to miss out on birthday cake and sweet treats at parties. Determined to make a difference, she began baking allergy-friendly goodies so no kid would feel left out. Now, Jen is not only crafting tasty treats but also advocating for more inclusive celebrations where everyone gets to have a slice of the cake — literally.
Midway through the design process, we introduced Yumi, the kawaii-inspired brand ambassador for Lil Sweet Eats. Designed with adorable, playful features, Yumi is often accompanied by her sidekick, Sprinkle. Together, they became the face of the campaign for allergy-free desserts, educating and raising awareness about food allergies. Their cute, approachable design helps bring the bakery’s mission to life, making allergy-friendly treats fun, inclusive, and accessible for all.
