Museo
PROJECT GOAL: This passion project, inspired by my Italian heritage, aimed to create a cohesive visual system for Museo. Rooted in my deep connection to Italian history, the design captures the essence of Italy’s rich cultural legacy while ensuring a modern and functional branding system for the institution.
SCOPE OF WORK: design system, brand identity, logo design, collateral
VIBE: rich, nostalgic, warm, earthy, neoclassical
Museo Italo Americano is a prominent cultural institution in San Francisco, dedicated to celebrating Italian and Italian-American art, culture, and heritage. Founded in 1978, the museum offers exhibitions, educational programs, and language courses. It also hosts special events and maintains a collection of Italian-American art and artifacts. The Museo is currently planning a new, immersive space that will bring Italy’s rich culture to life. You can learn more about it here.
The wavy blue line symbolizes the journey of Italian immigrants to America, representing both the physical migration and the passage of time. It evokes the sea voyage, the interconnected stories of Italian-American families, and the winding roads of Italy. The line also reflects the flow of history, like handwritten letters or quilt threads, symbolizing unity and cultural blending.
