Smart Cookie Sweetshop
PROJECT GOAL: To create a fun brand for Smart Cookie Sweetshop that reflects the owner's playful, kid-friendly style and the personal connection to her teaching background. The design aimed to capture the joy of childhood celebrations while highlighting the meaningful tie to her classroom’s baking theme.
SCOPE OF WORK: brand identity, logo design, collateral, brand pattern
VIBE: playful, energetic, sweet, charming, whimsical, fun
Smart Cookie Sweetshop is a cottage bakery run by a kindergarten teacher and boy mom of two with a passion for baking. The name “Smart Cookie” comes from how she affectionately refers to her students, tying into the baking theme of her classroom. From cake pops to cookies and custom cakes, she creates sweet treats perfect for kids' birthdays and special occasions. Her playful, homemade creations bring joy to both kids and parents alike.
Just like the students in Kelly’s classroom, the “smart cookies” designed for her brand each have unique personalities, reflected in their cookie color and choice of glasses. The brand’s playful charm is enhanced by bright shades of pink and the smooth, flowing strokes of Confitería — a script font reminiscent of hand-lettered signs from vintage bakeries and sweet shops.
